Nel tentativo di condividere utili e pratici trucchetti per scrivere delle e-mail da boss…
Nel primo articolo ero rimasto all’oggetto della mail.
Voglio sempre ribadire che quando scrivi l’oggetto devi:
- Essere chiaro sullo scopo dell’e-mail,
- Invitare all’apertura,
- Inserire parole chiavi per poter “ripescare ” la e-mail in un secondo momento.
E fai molta attenzione ad evitare i 3 più grandi, ma comuni errori:
- Oggetti inesistenti… in biaco, senza nulla scritto.
Email così non andrebbero neanche aperte figuriamoci scritte. Sono al pari dei messaggi anonimi.
- Oggetti sbagliati, non pertinenti:
Quando il testo parla di una cosa, l’oggetto si riferisce a ben altro. Capita quando si prende l’argomento di una mail e nel rispondere si tratta di altri nuovi argomenti. Fai attenzione e modifica l’oggetto.
- Oggetti troppi generici:
Un oggetto generico come “Ciao” o “Aggiornamento” non dice molto al destinatario sul contenuto dell’email. È meglio essere specifici. Es Aggiornamento incontro del xx/xx/xx
Se anche tu fai questi errori, fai caso alle prossime email che scrivi e vedrai che in pochissimo avrai dei miglioramenti,
“Che il tuo oggetto di mail sia sempre chiaro, coinvolgente e irresistibile. Buona scrittura!”
P.S.
Se vuoi scrivere email che colpiscono nel segno e trasmettono sicurezza e efficacia, non perdere il mio prossimo articolo. Ti svelerò i segreti per creare una comunicazione da veri Navy Seals della posta elettronica!
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